Brand Strategy

Ernest has extensive experience crafting brand strategy, identity and execution — helping determine marketplace fit & positioning for fashion, lifestyle and luxury products. His involvement spans from marketplace research and competitive analysis to building ground up strategies that highlight what is unique and noteworthy in launching new brands or refreshing old ones.

He carefully considers all customer touch points - advertising, digital marketing, branded materials, product design, copywriting, social media and PR messaging, to craft strategies that are in alignment with core brand values and convey consistent messaging.

Expertise

  • Brand Strategy

  • Marketplace Research & Competitive Analysis

  • Core Positioning & Messaging

  • 360 Degree Marketing

  • Execution

  • Sales & Marketing

  • Wholesale Strategy

  • Retail Strategy

  • Direct-to-Consumer Retailing

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Digital Marketing
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Catalogs & Print